About Us at
is an internet based service providing horse racing services since January 2002 and managed by an Australian company FOCUS ONLINE PTY LTD (ACN 126 401 796) in 2007. provides quality horse racing information and tips for Australian and New Zealand horse racing. We summarise the form in an easy to read format and provide our recommended selections each race with our unique "Confidence factor" to further assist in determining value. Our service is ideal for Backing and Laying for the win & place, quinella and exacta betting. We provide real-time market prices to allow you to find value quickly through various wagering sources. Our additional quality tips provide low volume, high performance selections. 100% satisfaction guarantee for new members and free tips are offered to all registered users.
Contact Details
Focus Online Pty Ltd
ACN 126 401 796
P.O. Box 3502
Robina Town Centre Qld 4230
Sales and Marketing Phone: 1300 304 446 Please use Contact Form below as preferred contact method
Fax: 07 5569 0864
Contact: Contact Form SMS message may be sent via this Contact Form to ensure prompt reply
Features and Benefits
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Easy to Read Form Summaries. Easy Form section - plain and simple form, providing you with the best opportunity to find the best horses quickly and accurately. Including our unique ratings and confidence factors. No more long hours of form study! |
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Disclosed Results. The results of all services are summarised each day. Further information may be found at the Results List page. |
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SMS Service. At an additional fee, Get tips sent to you each day by SMS messaging for 40 cents per message (most tips can be sent in one message)! No need to have access to a PC to get the daily best. |
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Real-Time Odds. Optional, real time average Tab, Bookie Fixed price, AusTOTE and Betting Exchange prices displayed simultaneously on our racing pages. This feature allows you to isolate some of the best prices available on the internet in the quickest possible time. Also we provide IASbet and AusTOTE betting pages (as an option), ensuring that you waste no time in last minute "odds-chasing". |
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Value Ratings.
Rating prices are calculated at a 120% market, the same market used by most bookies and TAB's. Using similar markets ensures that our value is not falsely generated. If you can identify value and use a wagering service offering great odds, you are in the best position to profit with horse racing. Ratings also allow you to identify poor value favourites and for setting betting exchange prices. With our new Bet Manager, it's even simpler, we display the best |
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Exotics. Follow Quinella and Exacta combination overlays to increase your Return on Investment by maximising value and eliminating bets that are poor value. |
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Early Information. Information well before jump time, the previous day as a matter of fact. If you need excellent racing information at your fingertips whenever you want it, this is the service for you. We alsp provide scratching, jockey and track going updates every 90 minutes during the racing day. Use this service with confidence knowing that all information will be provided for the correct barriers, jockeys, racing patterns and weather conditions. Ideal for taking advantage of early market fixed prices and betting services that offer discounts for early betting. We also cover Almost all NSW TAB races - every day, every week. |
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Mobile. We provide a great off-line service too. Print one of four print summary pages or download our website directly to your PDA for offline browsing. |
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Low Cost Subscription. If you prefer to use our service daily or regularly, opt for our Subscription service. Subscription costs only $AU 39.95 per month to access all form services (excluding extended services). Services are activated instantaneously (you can access right now with a valid transaction) and all main currencies accepted and billed in your local currency. |
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User Pays service. If a subscription service is not for you, consider our Credit service to view the form pages and tips on the days you want and don't pay for the days you don't. Uses your credit account to purchase information as required. |
History
We
consider ourselves as equestrian experts with a background in
computing. The first computer version of this racing service was
produced back in the late '70s. Throughout the 80's, the program
was rewritten to incorporate class ratings and market estimations
using the late DON SCOTT class rules (Don Scott was a well
respected turf specialist).
Today, this form service is more than a class system, it includes
over 20 categories to determine the horse's true form ability.
Some of these categories have been overviewed in EasyForm
and contributes to a large portion of our rating system and
confidence factor.
Data Availability
Calculations are usually provided the day before, around 9pm,
depending on whether of not the races finish early enough on the
day before, to also allow us to process results and post results
data. For example, Saturday race details should be posted 1 hour
after the last race on Friday. The 1 hour allows us to process the
Friday results and time for members to check.
Our
service compares horses with all other horses in the same race.
Important factors such as running position, sectional times and
barrier positions determine the end result and therefore our
market prices are impacted greatly by changes or scratchings. A
leading horse sets the pace in a race, which in turn determines
the finishing speed and its barrier position determines how easily
it will settle into its preferred positioning. A scratched horse
(e.g. a leader or a horses that dramatically changes its barrier)
will result in a new leader and therefore a new scenario. All this
detail is required before an accurate market price can be posted.
Although we post the early market the day before, we strongly
recommend that the final posting be checked at 12 noon EST.
We
always provide updates during the day for scratching, going and
jockey allocations.
Objectiveness
There is no human intervention or decision being made in any of our calculations. You can safely use our form, ratings and confidence factors in your own calculations with the premise that all our postings are consistent week on week. If you devise a form approach that works, the last thing you need is someone changing the selective process and maybe decreasing your accuracy. All information provided is based on a set of mature rules that rarely change and many tables that are based on statistical data that are updated regularly (ie jockey success, trainer success). Past tables are kept for past calculations and new tables are used for future races.
Data Accuracy
Although we make every effort to ensure data accuracy, the final responsibility lies with the user to ensure that the details are correct. Postings are submitted by our database and transfers over the internet and therefore subject to misrepresentation or corruption. Always confirm information is correct when performing your own analysis.
Business Ethics
will never access nor store Subscriber’s credit card numbers nor will
provide details to other companies or spam email addresses.
will deliver on what is promised and address any user
questions or concerns in a timely and professional manner.
A Subscriber may dispute any transaction or stop a subscription at any time
with ease.
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Hours of Operation
We start at around 5:30am every morning and depending on the number of races finish around 10:30am where we have posted all of today's and tomorrow's racing information, scratchings (barrier adjustments), new jockey details. Premium and Every Day tips are available around 12:00 noon. Our services are then batch processed every 90 minutes until the final race when the results are then gathered. We monitor the site daily for performance issues and emails.
Conditions
Please refer to Conditions.
Tracks Coverage
ALBANY ALBURY ARARAT ARMIDALE ASCOT BAIRNSDALE BALAKLAVA BALLARAT BALLINA BATHURST BEAUDESERT BELMONT PARK BENALLA BENDIGO BERRIGAN BORDERTOWN BOWRAVILLE BROKEN HILL BUNBURY CAIRNS CAMPERDOWN CANBERRA CANTERBURY CASINO CASTERTON CAULFIELD CESSNOCK CHELTENHAM CHELTENHAM PARK CLARE COFFS HARBOUR COLAC COLERAINE COONABARABRAN COONAMBLE COOTAMUNDRA COROWA COWRA CRANBOURNE DALBY DEVONPORT DONALD DOOMBEN DUBBO EAGLE FARM ECHUCA EDENHOPE ESK FLEMINGTON FORBES GATTON GAWLER GEELONG GERALDTON GILGANDRA GOLD COAST GOSFORD GOULBURN GRAFTON GRENFELL GUNDAGAI GUNNEDAH HALIDON HAMILTON HANGING ROCK HAWKESBURY HOBART HORSHAM INVERELL IPSWICH KALGOORLIE KEMBLA GRANGE KEMPSEY KILCOY KILMORE KYNETON LAUNCESTON LISMORE MACKAY MILDURA MOE MOONEE VALLEY MOREE MORNINGTON MORPHETTVILLE MORTLAKE MORUYA MT BARKER MT GAMBIER MUDGEE MURRAY BRIDGE MURTOA MURWILLUMBAH MUSWELLBROOK NARACOORTE NARROGIN NARROMINE NEW ZEALAND NEWCASTLE NORTHAM NOWRA OAKBANK ORANGE PAKENHAM PARKES PENOLA PENSHURST PINJARRA PORT AUGUSTA PORT LINCOLN PORT MACQUARIE QUEANBEYAN QUIRINDI RANDWICK RICCARTON PARK ROCKHAMPTON ROSEHILL SALE SANDOWN SAPPHIRE COAST SCONE SEYMOUR STAWELL STONY CREEK STRATHALBYN SUNSHINE COAST SWAN HILL TAMWORTH TAREE TATURA TERANG TOOWOOMBA TOWNSVILLE TRARALGON TRUNDLE TUMUT VICTORIA PARK WAGGA WALCHA WANGARATTA WARRACKNABEAL WARREN WARRNAMBOOL WARWICK WARWICK FARM WELLINGTON WERRIBEE WODONGA WYONG YARRA GLEN YORK
